Gentrification, the process of renovating and improving a house or neighborhood, is a double-edged sword in real estate. We love the growing real estate, but invent the impact on current residents and businesses. Now, a Netflix series, “Gentefied,” deals with the issues of class, race, and inclusion. The series focuses on the struggles of a local Mexican restaurant to survive as neighborhood tastes and rentals change rapidly.
Longtime owner Casimiro Morales (Joaquín Cosío) denies that his family business needs adjustment. With the help of his grandson Chris Morales (Carlos Santos), a chef at a luxury restaurant in Los Angeles, Casimiro faces the need to introduce new takeaway ingredients, such as curry, hoping to attract the new, richer neighborhood. residents.
Boyle Heights, a true neighborhood in eastern LA, is home to a majority Hispanic population. Mama Fina’s fictional Tacos struggles to pay rent and preserve its authenticity.
Longtime residents now have to fish more money out of their pockets to remain a loyal customer. Meanwhile, Chris’s cousin Erik Morales (Joseph Soria) begins serving free checkouts to needy children in exchange for reading books. It’s bad for the family’s end result, but how can you argue with the kind gesture?
If you’ve experienced gentrification, either as a longtime resident of a changing neighborhood or as the real estate professional bringing in new developments and residents, you know what a difficult balancing act can be to ensure residents agree.
In the sharpest way possible, the show is a terrific guide for any community that deals with the collision of cultures, ages, social classes, lifestyles, and beliefs. For an extensive discussion on the subject, “The Gentrifying Conversation” by REALTOR® Magazine breaks down the ways to deal with this change in your area.
For a real estate investor, like Tim of the show (TJ Thyne), – who is young, gay, rich and white – gentrification means buying property and then modifying it according to your vision. In Tim’s case, that means commissioning artist Ana Morales (Karrie Martin) to paint a mural celebrating a brown strange love affair.
The old woman who runs a convenience store in the building is not having fun. Ofelia (Laura Patalano) tries to cover the mural (depicting two men kissing), but Tim chooses to see the beauty of different cultures emerge. “Imagine an art center where people from all walks of life come together to share our passions.”
“Gentefied” is a study on the disadvantage of gentrification, but there is something for real estate investors to learn: Change is uncomfortable, but it is not absolute. Current residents and new residents, equally committed to community, can come together to mix cultures …
“I’m in my hood, and here, I’ll stay until I die,” Casimir promises himself in the first episode. And that’s what he does – until the tenth and final episode of Season 1.
As Lupe (Alma Martinez), another local business owner, says, “No one likes changes. But if you agree with it, change can be good.”